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The Kikkoman Chronicles: A Global Company with a Japanese Soul Revised edition
Ronald E Yates
The Kikkoman Chronicles: A Global Company with a Japanese Soul Revised edition
Ronald E Yates
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
236 pages, 1
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 19 października 1998 |
ISBN13 | 9780071347365 |
Wydawcy | McGraw-Hill Education - Europe |
Strony | 236 |
Wymiary | 235 × 154 × 21 mm · 510 g |
Język | English |
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