Online Communities As a Public Relations Tool: Successful Two-way Communication - Valerie Ponell - Książki - VDM Verlag Dr. Müller - 9783639113303 - 6 stycznia 2009
W przypadku, gdy okładka i tytuł się nie zgadzają, tytuł jest poprawny

Online Communities As a Public Relations Tool: Successful Two-way Communication

Valerie Ponell

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Online Communities As a Public Relations Tool: Successful Two-way Communication

Customer involvement and participation are the principles of the Web 2.0 movement and must not be ignored by PR practitioners. One tool to encourage and allow open discussion channels on the internet are online communities. They serve as an ideal platform to allow and create a genuine two-way symmetrical conversation between an organisation and its audiences ¿ although they might have a threatening character for the traditional PR principle ¿control comes from the top¿. But if a company comes to terms with listening instead of talking and is willing to give away a certain amount of control, it can benefit immensely on the long-run. This work shows how online communities can contribute to a direct and unfiltered communication between an organisation and its audiences.

Media Książki     Paperback Book   (Książka z miękką okładką i klejonym grzbietem)
Wydane 6 stycznia 2009
ISBN13 9783639113303
Wydawcy VDM Verlag Dr. Müller
Strony 124
Wymiary 176 g
Język English