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Innovation and Internationalisation: Successful SMEs’ Ventures into China - Routledge Frontiers of Business Management 1. wydanie
Orr, Stuart (Melbourne Institute of Technology, Australia)
Innovation and Internationalisation: Successful SMEs’ Ventures into China - Routledge Frontiers of Business Management 1. wydanie
Orr, Stuart (Melbourne Institute of Technology, Australia)
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
224 pages, 12 Line drawings, black and white; 22 Tables, black and white; 12 Illustrations, black an
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 4 grudnia 2017 |
ISBN13 | 9781138638952 |
Wydawcy | Taylor & Francis Ltd |
Strony | 224 |
Wymiary | 241 × 164 × 21 mm · 502 g |
Język | English |