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Social Brand Management in a Post Covid-19 Era - Routledge Focus on Business and Management
Patricia Dias
Social Brand Management in a Post Covid-19 Era - Routledge Focus on Business and Management
Patricia Dias
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
104 pages
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 7 lipca 2023 |
ISBN13 | 9781032465722 |
Wydawcy | Taylor & Francis Ltd |
Strony | 68 |
Wymiary | 224 × 142 × 11 mm · 216 g |
Zobacz wszystko od Patricia Dias ( np. Hardcover Book i Paperback Book )