Powiedz znajomym o tym przedmiocie:
Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago - Cambridge Studies in Comparative Politics
Pasotti, Eleonora (University of California, Santa Cruz)
Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago - Cambridge Studies in Comparative Politics
Pasotti, Eleonora (University of California, Santa Cruz)
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
304 pages, 68 b/w illus. 3 tables
Media | Książki Hardcover Book (Książka z twardym grzbietem i okładką) |
Wydane | 26 października 2009 |
ISBN13 | 9780521762052 |
Wydawcy | Cambridge University Press |
Strony | 304 |
Wymiary | 152 × 229 × 21 mm · 515 g (Waga (szacunkowa)) |