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The Psychology of Survey Response
Tourangeau, Roger (The Gallup Organization)
The Psychology of Survey Response
Tourangeau, Roger (The Gallup Organization)
Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data. It describes how survey responses are formulated and how seemingly unimportant features of the survey can affect the answers obtained.
416 pages, 14 b/w illus. 40 tables
Media | Książki Paperback Book (Książka z miękką okładką i klejonym grzbietem) |
Wydane | 13 marca 2000 |
ISBN13 | 9780521576291 |
Wydawcy | Cambridge University Press |
Strony | 416 |
Wymiary | 229 × 152 × 28 mm · 646 g |
Język | English |